Who’s left holding the (grocery) bag?
One definition of culture shock: The first time an American goes through the checkout lane at a German grocery store. The first shock is seeing the cashier/checker comfortably seated rather than standing. The second comes as the purchased items come zipping across the laser scanner — and you, the customer, discover that you are also the bagger (Einpacker). And you are under pressure from the person behind you when the checker starts scanning his/her groceries, barely a split second after you have paid. (The third shock comes if you don’t have your own bag.)
German entrepreneur Martin Lettenmeier wants to change that. At least the bagging part. He has founded a company in Fürstenfeldbruck, Bavaria with a typically “German” name: Friendly Service. (He probably chose the English name because the concept barely exists in German.) Based on his experience in the USA, Lettenmeier wants to spread the idea of the friendly grocery bagger in Germany. (“Profis stehen den Kunden beim Einpacken bei.”) READ MORE »